The hotel group is inaugurating a series of "Long Shots" content designed as a collection of contemplative videos devoid of text or music.

Slow sequences, long tracking shots, natural soundscapes celebrating the sound of the waves or the singing of birds... Launched at the beginning of the year, the new brand content initiative of Belmond (LVMH group) intends to restore the atmosphere of the destinations where the brand is established.

The concept? Immersive episodes in long format of 60 to 120 minutes inviting contemplation in a deliberately minimalist editing. "In a world where video clips on social networks are getting shorter and shorter and where attention spans are decreasing, the phenomenon of "slow TV" appears to be an interesting counterweight," says the brand, referring to this audio visual genre that became more popular about fifteen years ago.