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17 November 2025

Accor launches its new luxury hotel brand

Journal Du Luxe

A first Emblems Collection address

The Accor hotel group is kicking off a new collection of prestigious establishments and expanding its strategy to establish itself in the high-end accommodation niche.

An old farm that has become a vast estate of more than 200 hectares nestled in the heart of the rolling hillsides of the English Cotswolds. It is here, less than ten kilometres from the spa town of Bath, a UNESCO World Heritage Site, that the Lucknam Park Hotel & Spa now stands, the first member of the Emblems Collection.

© By Publicis Media Luxe Central Team. 

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