The American fashion house is offering a series of immersive experiences for the holiday season, from Seoul to London via Los Angeles. These Christmas pop-up shops blend retail with activities designed to strengthen the Ralph Lauren community—and boost sales.

Themed experiences for the holidays.

During the holiday season, a time when luxury brands see a surge in gift purchases , Ralph Lauren is setting up shop around the world to offer exclusive, pop-up events. Under the "Holiday Experience" banner, the American brand is unveiling several immersive installations , similar to themed pop-ups , with a variety of activities organized in addition to the traditional boutique. From DIY workshops to photo studios, visitors have the opportunity to delve into the brand 's aesthetic and world .