PUMA and Swarovski are teaming up for a collaboration that’s pure sparkle and speed. To celebrate Swarovski’s dazzling 130th anniversary, the sportswear brand is reintroducing its legendary PUMA Speedcat sneaker with a luxurious twist – 5,316 black Swarovski crystals, each one hand-applied with the precision and artistry you’d expect from the Austrian crystal house. The result is a shoe that catches the light and everyone’s attention.

First launched in 1999, PUMA Speedcat was born on the racetrack, inspired by motorsport culture and designed for sleek, high-speed style. Now, it’s back with a whole new kind of shine. The signature PUMA Formstrip appears not as a stripe but as an absence – a clever negative space between thousands of crystals that glimmer across the upper. The contrast between the shimmering stones and the pared-down black suede and matching sole gives the sneaker an effortless sophistication, blending sport heritage with the kind of glamour usually reserved for a red carpet.