Once unbreakable, the line between fast fashion and luxury no longer intimidates fast fashion giants. A pioneer in this field, H&M has unveiled its latest collaboration with the fashionable designer Glenn Martens.

An "aristocratic and British atmosphere"

For over 20 years, H&M has partnered with big names in luxury with the aim of merging high-end design with accessible fashion. Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Versace, Balmain, Simone Rocha, Mugler... Today, it's Glenn Martens' turn to offer a collection , available on October 30, 2025. Former creative of Y/Project and artistic director of Diesel and recently Maison Margiela , the designer is known for his surreal, conceptual and deconstructed style imbued with streetwear, technical and contemporary elements.