IN THE BAG: Kendall Jenner would have been only 10 years old when the Chloé Paddington bag first came out, causing a sensation with its east-west shape, side buckles and — the pièce de résistance — a prominent padlock.

Now, 20 years later, Jenner is fronting a campaign for the nearly logo-less bag, recently revived by Chloé creative director Chemena Kamali.

“I wanted to capture the Paddington as it lives today, spontaneous, not precious, a bag that has become part of women’s lives, carrying both intimacy and character,” she said in a statement shared first with WWD.