The fashion house Jacquemus unveils on its social networks a new funny and quirky campaign featuring Charlotte Le Bon, with the brand's future it-bag, the Valérie, on her arm.

Charlotte Le Bon, the new Jacquemus muse, funny and quirky.

The Jacquemus fashion house unveils "Le Valérie," its new handbag model presented at the Le Paysan fashion show at the Orangerie of the Palace of Versailles last summer . Conceived as a tribute to the designer's mother, whose name was Valérie, this piece is accompanied by a campaign fronted by Canadian actress Charlotte Le Bon .