Jacquemus continues to promote his native south by sponsoring the AS Charleval football club, the village close to his family's heart.

Jacquemus sponsors a small football club. While LVMH may soon invest in Real Madrid and has acquired a majority stake in Paris FC through its specialized holding company Agache Sports, Jacquemus is far from interested in a major football club. After venturing into the world of sports with Nike and Jules Koundé for an advertising campaign, the brand has announced a significant partnership. Jacquemus is becoming the sponsor of AS Charleval , the club in his grandparents' village, located a few minutes from Mallemort, where the designer grew up.