The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.

Algorithms, viral moments and AI platforms are rewriting the rulebook of brand building. Trends are born and fizzle out at lightning speed on TikTok, while customers are increasingly turning to AI chatbots for shopping advice on what to buy and where to buy it. These new dynamics determine which brands capture attention — and how long they keep it.