The city of Dubai, situated in the United Arab Emirates (UAE), is celebrated for its cosmopolitan community that fuses historic Arab culture with global influences and the radically new and innovative.

Its rapidly growing population is predominantly made up of expatriates (expats) attracted to the city’s strong economic growth and promising career prospects. Along with the city’s thriving tourism trade, Dubai presents global fashion brands and retailers with significant opportunities to connect with an expanding international consumer base.

Dubai’s government is also striving to deliver the city’s ambitious economic agenda, D33, with aspirations to double its GDP between 2023 and 2033. It seeks to achieve this by bolstering industries like fashion and retail, as well as building out the infrastructure required to allow these markets to thrive.