Hugo Boss presents the new strategic phase of its CLAIM 5 TOUCHDOWN plan, which defines the group's roadmap until 2028. The objective? To ensure profitable and sustainable growth, after the last few years of ups and downs.

300 million euros in cash flow until 2028. In 2023, Hugo Boss recorded double-digit growth in both sales and operating profit. The following year, despite a 3% increase in revenue, the company posted a 12% drop in operating profit and a 17% decrease in net income. For the first nine months of 2025, the group reported a slight 1% decline in revenue.