Carolina Herrera’s show in Madrid continues to reverberate throughout Spain — proving parent Puig’s multimillion-euro investment in it was worth it.

Coverage of the Thursday night show in Plaza Mayor — where I grew up walking as a child — ran all over Spanish media throughout the weekend. More than 70 looks swept through the square, while 1,500 guests — including some traditional Spanish high society some reality show newbies and I am sure a few footballer’s wives — watched a spectacle that doubled as the launch of La Bomba, a fragrance named after Diana Vreeland’s nickname for Carolina Herrera herself, according to rumors. Puig, Spain’s fragrance giant, made it clear: This was fashion as a cultural and business power move. And it positioned Puig as a high fashion player at the level of the French conglomerates.