In the midst of strategic restructuring and under the supervision of its artistic director Demna, the Italian fashion house unveils Altitude , a technical line dedicated to winter sports.

Performance silhouettes by Gucci.

For the first time, Gucci ventures onto the slopes with a skiwear collection designed for the Autumn-Winter 2025/26 season. An incursion into the world of alpine sports embodied in a campaign dedicated by Italian tennis player Jannik Sinner , brand ambassador and former junior ski champion.

In addition to a selection of technical clothing, boots and accessories, the Altitude line also includes equipment developed in partnership with the HEAD brand: skis, snowboards, poles, helmets and bags... Made from breathable materials with a water-repellent finish, the pieces are embellished with functional details such as pockets for the ski pass.