DIOR IS A LADY: Jonathan Anderson has been teasing his womenswear debut for Dior with a series of red carpet looks. Now his vision is coming into focus, with the reveal of his campaign for the Lady Dior handbag starring three newly minted brand ambassadors: Mia Goth, Greta Lee and Mikey Madison.

The images were shot by David Sims at the Pavillon de Musique de la Comtesse du Barry, the reception space in Louveciennes built for Madame du Barry, the official mistress of King Louis XV. The choice of location echoed the 18th-century French references in Anderson’s first designs for the house.

Dior shared the images exclusively with WWD after teasing the campaign this weekend to selected editors and talents via an Instagram Story shared through the app’s “Close Friends” function, in a repeat of the widely commented and highly successful playbook it debuted for Anderson’s first menswear show in June.