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7 November 2025

Dior opens its first Swedish store, on Stockholm’s famous Birger Jarlsgatan avenue

WWD

Dior has opened its first boutique in Sweden on Stockholm’s Birger Jarlsgatan Avenue, the city’s top shopping thoroughfare, with brands including Chanel, Bottega Veneta, Moncler and a host of local high-end stores.

The facade is adorned with the brand’s signature cannage pattern, while inside there is Versailles parquet flooring similar to the Dior flagship at 30 Montaigne, the house’s historic address.

The store spans two floors and the furniture includes the Demi Lune console table by Adam Williams and another table designed by Stefan Leo.

© By Publicis Media Luxe Central Team. 

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