The Dior fashion house will unveil its largest flagship store in the world on December 11th in Beijing. Conceived as a work of art, this project reaffirms the rise of experiential luxury.

A new temple of immersive luxury.

In the vibrant Sanlitun district, Dior will soon unveil a monumental five-story building. Designed by Christian de Portzamparc , the first French architect to receive the Pritzker Prize, the structure combines architectural rigor with couture poetry. According to plans released by the fashion house, the façade will feature a play of volumes and luminous petals, a nod to "the movement of the fabrics as Christian Dior cut them for his haute couture dresses ," the brand stated in a press release.