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22 September 2025

Demna unveils his first silhouettes for Gucci

Journal Du Luxe

Having taken over as artistic director of Gucci last July, the designer's mission is to revitalize the Florentine house, which has been losing momentum for several seasons.

Gucci's "Famiglia".

Exit the quiet luxury of Sabato de Sarno . After experimenting with minimalism during the difficult transition period after Alessandro Michele, Gucci now intends to reconnect with a certain vision of Italian opulence.

© By Publicis Media Luxe Central Team. 

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