Coach has unveiled its 2025 holiday campaign, “The Gift for New Adventures,” on the 3rd of November. The campaign features a diverse cast, including brand ambassadors Elle Fanning, Charles Melton, Kōki, Soyeon, Griff and Ravyn Lenae. Representing the brand’s messaging around confidence and authenticity in self-expression, the cast uses Coach bags as companions on journeys around the world.

“The idea behind ‘The Gift for New Adventures’ was to evolve the spirit of our Fall 2026 ‘Revive Your Courage’ purpose campaign into the emotional world of the holidays. For us, gifting isn’t just about giving something beautiful — it’s about inspiring someone to take the next step in their own story,” Joon Silverstein, chief marketing officer at Coach, told WWD.