6 October 2025
CHANEL recruits Ayo Edebiri as the first ambassador of the Blazy era
Journal Du Luxe
A few hours before the presentation of its very first women's collection signed by Matthieu Blazy, the luxury house is formalizing its ties with the American actress.
Ayo Edebiri, CHANEL's new muse.
Already spotted on the red carpet of the Venice Film Festival and the New York Film Festival dressed by CHANEL, Ayo Edebiri becomes the first ambassador appointed by the Maison de la rue Cambon since the arrival of designer Matthieu Blazy at the head of its collections. Popularised by the role of chef Sydney Adamu in the series The Bear, for which she won a Golden Globe and an Emmy Award, Ayo Edebiri will soon star in the thriller After the Hunt alongside Julia Roberts and Chloƫ Sevigny. She is also a screenwriter and director.

