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3 October 2025

Bulgari Taps Destrée’s Géraldine Guyot for Collaboration

WWD

The limited-edition bag has a handle inspired by braided trims and is the first in a new Serpenti In Conversation collaboration series.

CONVERSATION STARTER: For Destrée cofounder and creative director Géraldine Guyot, being invited for a collaboration with Bulgari felt like a full-circle moment.

“My mom has been collecting pieces since I was young and so I’ve always been obsessed with the brand,” she told WWD at the unveiling of the Bulgari Serpentine top-handle “In conversation with Géraldine Guyot” handbag on Friday.

It is the first of a new Serpenti In Conversation collaboration series for the Roman jeweller.

© By Publicis Media Luxe Central Team. 

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