While it only sells women’s clothing, Chanel’s partnership with the rapper is the latest instance of strategically working with male ambassadors.

Chanel famously doesn’t make menswear — but in the teaserforits first Métiers d’Art show
under creative director Matthieu Blazy, it was a man, A$AP Rocky, who got the bulk of the
attention.

In the spot, directed by surrealist French filmmaker Michel Gondry, Rocky stars alongside
actress (and longtime Chanel ambassador) Margaret Qualley, who commutes to work on the
New York subway while Rocky sprints through the streets and even swims across the East River
to surprise her at her destination with an engagement ring.