Paris has a way of charming people.

Take Canadian actor Adam DiMarco, who returned to the City of Lights to star in Ami’s fall 2025 campaign after attending the French label’s June show, which was famously followed by a torrential downpour.

“Ami Paris is a brand that comes from the heart (no pun intended),” said the actor, “It’s a love letter straight from Alexandre [Mattiussi] to the world.” He likened his Paris visit to “catching up with an old friend.” In images shot by London-based photographer Angelo Pennetta and videos captured by British cinematographer Georges Beattie, DiMarco explores Paris’ 11th arrondissement, known for its buzzing food scene and wealth of unique shops.