Once considered one of luxury’s most resilient categories, top-priced skincare is on shaky ground as it faces slowing sales in key Asian markets and rising demand for medical aesthetics.

Ultraluxe skincare, once a resilient category, is contending with shifting dynamics and sceptical consumers amid a larger luxury downturn.

Brands are adapting by modernizing their image, expanding into new geographies like Europe, North America and India and proving their products efficacy beyond doubt.

The challenge involves balancing science and storytelling, and becoming more accessible to new shoppers while retaining a luxury brand image.