Dior Beauté and Guerlain absent from BHV

While several brands have already deserted the Parisian department store after its merger with the Chinese giant Shein, the two luxury houses are in turn suspending their presence on the shelves.

Since the announcement of the opening of BHV Marais and several SGM group stores to the Shein ultra-fast fashion platform, many brands have decided to withdraw their products from the network. A.P.C., agnès b., Aime, Figaret... A position taken against a decision considered to be out of step with the values of sustainability and ethics advocated by these brands.