An innovation accelerator in luxury perfumery.

The American company has just opened its Atelier Parisien in Paris, a space dedicated to olfactory innovation. Announced in 2023, this new concept comes to life in a historic 2,000 m² building located on rue Volney, a stone's throw from the Place de la Madeleine.

With this new strategic division, The Estée Lauder Companies wanted to bring together its fragrance, creative and innovation teams under one roof with the aim of stimulating internal synergies and strengthening its position in the global luxury and prestige perfumery market.

Spread over five floors in the second arrondissement, the Atelier Parisien completes the group's international R&D network, which already has innovation centers in the United States, China, Canada and Belgium. The objective: to combine the expertise specific to each region in order to accelerate progress in all areas of beauty.