A handful of attendees and company executives turned out Friday to herald the openings of new stores for Editions de Parfums Frédéric Malle, Tom Ford Beauty, Jo Malone London and Kilian Paris.

The Estée Lauder Cos. has taken its new store openings to the streets — literally.

The beauty giant recently christened four stores on Prince Street in Manhattan for respective brands — Editions de Parfums Frédéric Malle, Tom Ford Beauty, Jo Malone London and Kilian Paris — with a celebratory dinner taking place on the street, which saw a bevy of company executives turn out.

Among them: chief executive officer Stéphane de La Faverie, chief brand officer Jane Hertzmark Hudis, president of Americas Tara Simon and senior vice president and general manager of North America for La Mer and luxury brands Kendal Ascher.