On Friday, the LVMH-owned prestige beauty retailer will open the third Paris edition of Sephoria, its pop-up shopping bonanza, as it continues to expand to new cities and add brand partnerships.

On the 10th of October, Sephora opened the third Parisian edition of Sephoria, its immersive beauty event.

Tickets to the two-day event, which will be held at the Maison de la Mutualité in the 5th arrondissement, are priced at €85 ($98) and sold out in 10 minutes. The event spans multiple floors, features more than 40 brands and eight masterclasses with brand founders and experts.

“We wanted to dream and continue to offer dreams to people,” said Catherine Spindler, Sephora’s president of Europe and the Middle East. “We wanted to have something creative and something different, but also to continue to dream bigger.”