According to a recent report by Eternal Beauty, China’s largest fragrance distributor, and Deloitte, China’s dopamine-driven beauty boom is fueling rapid growth in the fragrance market, which is projected to expand at an 8 percent annual rate and reach nearly 34 billion renminbi, or $4.7 billion, by 2028.

Characterized by the report as “small luxury moments,” “temporary escape” and “instant thrills,” fragrance has become “a tool for both self-expression and emotional regulation,” according to Crystal Wang, partner in charge of the consumer and retail industry at Deloitte China.