Banana Hit!

A star of social networks since this summer, the banana lip balm is intended to borrow the heritage codes of the fashion house to apply them to its diversification into the beauty market.

Colour alone has its little effect. A lip balm... yellow? With its unusual shade and its cleverly orchestrated communication campaign, Prada Beauty's latest lipstick-care has made its way into social networks but also in vanity stores, while the L'Oréal group, holder of Prada's beauty license since 2021, congratulated itself a few days ago in its quarterly performance on the "success" of its couture brands in the makeup segment.