The beauty house is taking part in the game at several of its travel retail outlets in one of its strategic markets.

A Monopoly game: Lancôme 90th Anniversary Edition.

With a roll of the dice, you might land on the "L'Absolu Rouge", "Teint Idôle" or "Domaine de la Rose" square , the Grasse site dedicated to the olfactory heritage of Lancôme.

Spotted by The Moodie Davitt Report , the collector's game launched by Monopoly and Lancôme is intended to celebrate the 90th anniversary of the two brands. For this occasion, the board, tokens, cards and tickets surf on the theme of travel and cosmetics by integrating numerous references to the DNA of the French brand and its best-selling products.