A Baristaya Café at GoodNews.

This week, the Beauty House is inaugurating an exclusive café in the colors of the Baristaya collection. An unprecedented activation in the heart of the capital, designed as a physical extension of the new Lancôme campaign.

After Miu Miu Beauty's Parisian pop-up with Louane, it is now Lancôme's turn to bet on the influence of one of its brand faces in order to increase the virality of an event concept.

From October 2 to 4, the L'Oréal group's brand will take over the GoodNews store on rue Montmartre to set up its Café Baristaya. On the program: coffees, drinks and co-branded cookies, flash make-up sessions or goodies - collector's stickers, plush toys, product miniatures, Juicy Tubes...