L'Oréal USA has elevated David Greenberg to the role of chairman, naming Alexis Perakis-Valat to replace him as CEO of L'Oréal USA and president, North America.

Alexis Perakis-Valat has been named chief executive officer of L’Oréal USA and president of North America, succeeding David Greenberg, who has been named chairman of L’Oréal USA, a new position.

Perakis-Valat is currently president of L’Oréal’s Consumer Products division, the group’s largest, which includes the world’s biggest beauty brand L’Oréal Paris, plus Maybelline New York, Garnier and Nyx Professional Make Up. That role will be filled by Fabrice Megarbane, currently the chief global growth officer.