A strategic partnership with L'Oréal to enter the beauty industry

Elected as one of the Men Of the Year 2025 by GQ France, Simon Porte Jacquemus took advantage of this distinction to share a new clue about one of his most anticipated projects: the launch of his very first fragrance.

Last February, Jacquemus made official its upcoming entry into the beauty market through an "exclusive and long-term" partnership with the L'Oréal group. An alliance designed to extend and diversify the fashion label's offer, particularly in the olfactory segment.

As soon as the announcement was made, the designer affirmed his desire to explore this creative territory: "Fifteen years ago, I started dreaming and creating Jacquemus, with perfume and beauty as an integral part of my brand vision," he wrote on his social networks. "A perfume?! I've always dreamed of it!"