This week, the luxury house is inaugurating an ephemeral space featuring its new fragrance Miutine. And summons its new ambassador to maximize the experience on site.

Miu Miu beauty under the canopy of Les Halles.

As Paris Fashion Week approaches, which will start on Monday, September 29, initiatives are accelerating in the capital. Proof of this is Miu Miu Beauty, which is preparing to unveil a ten-day program highlighting its offer and in particular Miutine, its first fragrance developed under license with the Luxury division of the L'Oréal group.