CHANEL'S in-house perfumer creator outlines his creative process, and how it culminated in the launch of Bleu de CHANEL L'Exclusif.

Olivier Polge may be the in-house perfumer creator for one of fragrance‘s most historically significant brands but his creative process has had to keep up with the times.

On a trip to New York to promote CHANEL latest launch, Bleu de CHANEL L’Exclusif, Polge — whose father Jacques Polge also held the same role at CHANEL— said the consumer has changed, and so has his process.

Pointing to the new juice, Polge said that in the years since the Bleu de CHANEL pillar launched in 2010, “there has been a more concentrated and deeper scent. Creating perfume for CHANEL is very interesting because it brings men’s perfume to a level of density and preciousness that we have with women’s perfumes. You have to remember, the first perfume we created was No.5 extrait de parfum.”