Launched last August, the luxury brand's first makeup line is accompanied by a unique virtual try-on system designed to simulate a more realistic look.

A customized beauty tech protocol.

Like Hermès, Prada, and Valentino, it was only a matter of time before Louis Vuitton diversified into beauty. At the end of August, the fashion house launched its very first makeup collection, composed of 55 shades of lipsticks, ten balms, and eight eyeshadow palettes developed under the supervision of Pat McGrath, appointed Creative Director of Makeup.