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29 September 2025

EXCLUSIVE: Fenty Skin Enters Ulta Beauty With New, Exclusive Body Collection

WWD

"Our brand philosophy has always been 'Beauty for All' — so we had to bring the new collection to Ulta, especially since it's the first time they can experience Fenty Skin in this unique and curated way," Rihanna said.

Fenty Skin has a new retail partner — and a new collection of products to boot.

The skin care brand, one of Rihanna‘s four beauty businesses across all major categories, is entering Ulta Beauty, marking its first retail partnership in the U.S. since its debut with Sephora.

Rihanna told WWD via email the move was reflective of her vision for the brand. “Our brand philosophy has always been ‘Beauty for All’ — so we had to bring the new collection to Ulta, especially since it’s the first time they can experience Fenty Skin in this unique and curated way,” she said.

© By Publicis Media Luxe Central Team. 

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