Perfume, a growth driver for the Coty group.

Faced with a net loss of $381 million for the 2024-2025 fiscal year, Coty is reviewing its global strategy. The American group announced in a press release that it is now focusing on its perfume business and is considering divestments and spin-offs of its make-up division.

The American beauty group is continuing its reorganization. After announcing the elimination of hundreds of jobs last April, Coty intends to capitalize on its perfume brands - including Marc Jacobs, Jil Sander, Hugo Boss, Chloé and Gucci - which already account for 69% of its sales.

"By integrating all our fragrance and fragrance brands more closely, we are exploiting our full potential. The fragrance category continues to outperform the global beauty market and already accounts for the bulk of our sales and earnings. Coty has proven its ability to win across all fragrance price levels, from $5 to $500, and is already making strong progress in the promising new $7 billion mist market," said Sue Nabi, CEO of Coty.