The beauty division of Christian Louboutin has chosen New York as the location for its new experiential pop-up store. A temporary, sensory space that showcases the brand's Fétiche fragrance collection, enhanced with three new creations.

The brand's fragrances in the spotlight.

From September 12th to 14th, Christian Louboutin Beauty is opening a pop-up space in New York's Soho neighbourhood, at 21 Spring Street. More than just a product showcase, this pop-up, designed with Wild Buzz Agency , is a unique sensory experience. Between a minimalist White Room dedicated to olfactory discovery and a spectacular Red Room —a giant stiletto slide, a ball pit, and a playful scenography—the Louboutin fashion house is accelerating the development of its beauty line by offering it a unique immersive showcase.