top of page
Image-empty-state.png

26 November 2025

Borsalino expands its brand territory with the launch of its women's fragrance

Journal Du Luxe

A collection of two fragrances that will soon be growing

The luxury hat manufacturer Borsalino unveils White Iris, its new women's fragrance. A launch that marks a further step in the diversification of the Borsalino house.

Long focused on the art of the hat, Borsalino has been expanding its brand territory in recent years. After the success of the Black Iris men's fragrance launched in February 2025, White Iris is a second structuring step and a strong signal of the Italian house's desire to invest sustainably in the fragrance category.

© By Publicis Media Luxe Central Team. 

bottom of page