Among the newest offerings are freestanding stores for Balenciaga, Houbigant, Le Rouge Français, Solférino and Tom Ford Beauty.

PARIS — Beauty retail keeps blooming in Paris, with brands including Balenciaga, Houbigant Paris, Le Rouge Français, Solférino Paris and Tom Ford recently setting up shop for the first time there.

Balenciaga is not only delving back into fragrance, with the launch of a high perfume collection, it has opened a boutique to house it. The 645-square-foot store is in the same location where the brand introduced its first scent, Le Dix, more than 75 years ago. It borrows codes of the Balenciaga couture brand next door, which includes its raw architecture concept that repurposes structural components already there. The color gray — Balenciaga’s signature hue — infused the interior. Velvet, suede and leather are juxtaposed with concrete, plaster and metal.