A trillion market, with a digital balance.

As the global beauty market crosses the symbolic milestone of one trillion dollars in 2025, one question arises: how can luxury players rethink growth in an environment that is as volatile as it is inspiring?

Implicitly, NielsenIQ data reveals an industry driven by a thirst for innovation, generational fragmentation and a growing desire for meaning. More than ever, beauty is at the frontier of reality and digital, weaving new links between Maisons, consumers and territories of expression.