Supported by the beauty division of its owner Kering, the fashion house unveils a collection of exclusive scents inspired by its brand heritage.

Ten perfumes echoing Balenciaga's heritage.

A new artistic direction but strategic plans remain unchanged, at least in terms of beauty. Under the artistic direction of Pierpaolo Piccioli since the departure of designer Demna from Gucci, Balenciaga is confirming the beauty diversification strategy formalized last year by its parent group Kering.

Nearly ten years after the release of its last fragrance, B. Balenciaga Intense, under license from Coty, the brand is making its return to the olfactory sector with the release of its first haute parfumerie collection.