The Omani luxury fragrance house, on track to soon double its size from 2023, is introducing its first permanent SoHo location.

Amouage is taking on New York City.

The luxury Omani fragrance house has opened its first New York store at 150 Spring Street in SoHo. Called “Brickfield,” the 860-square-foot boutique blends inspirations from the red sands of Oman’s desert with Manhattan’s industrial spirit, and marks Amouage’s 21st stand-alone store globally.

“Our philosophy is to create a unique concept for each boutique,” said Renaud Salmon, chief creative officer of Amouage. “Our clients are global travelers, and we want to give them an excuse to visit boutiques around the world that tell a different story.”