Bentley Fragrances has unveiled a new chapter in its olfactory journey with Bentley Become Zenith, a scent that celebrates ambition, adventure, and modern luxury in motion. Designed for those who see life as an ascent rather than a destination, Become Zenith embodies Bentley’s signature balance of craftsmanship, innovation, and sustainability – three elements that define not only its cars but now, its fragrance creations.

After the success of Bentley Become in 2024, which encouraged wearers to embrace authenticity and unfold their personal story, the new fragrance takes that spirit further, lifting it toward new heights. Become Zenith is a tribute to the relentless adventurer – the individual who keeps moving forward, no matter how high the peak. Created by perfumer Violaine Collas, known for her graceful and expressive compositions, the fragrance captures a sense of refined ambition. It’s fresh yet grounded, elegant yet powerful, an aromatic expression of confidence and self-discovery.