To celebrate 10 years of the men’s scent, the brand is opening Fort Sauvage at Somerset House.

PLANET SAUVAGE: Ten years after the launch of Dior’s Sauvage, the men’s scent is coming to life at Somerset House in London with a Fort Sauvage pop-up opening on Thursday until Sunday.

The pop-up is an immersive and experiential location with the brand’s moody aesthetic and a cinematic take on ‘60s western films with masculine hangout spots such as The Fragrance Bar, The Wild Theatre, The General Store and The Barber Shop.

The new Sauvage film featuring Johnny Depp will be played in the theater room. The short film was directed by French photographer and music video director Jean-Baptiste Mondino, whose most famous works include Madonna’s “Justify My Love” and Sting’s “Russians.”