My Origines has established itself as the leader in online perfumery, number 1 in the perfume segment in June 2025, ahead of Sephora and Nocibé. For the past four years, the company has been making an ambitious shift towards the high-end market.

The launch of The Niche List this month embodies the culmination of this strategy. Thomas Canu, CEO of My Origines, reveals what goes on behind the scenes.