Proud of the success of its partnership with the Paris 2024 Olympic Games, the LVMH group is broadcasting an exclusive documentary on the France TV platform until December 31 revealing the backstage of this major collaboration.

Five months later, LVMH has still not come down from its sports cloud. The proof is in the broadcast of the documentary "Artisans de Toutes les Victoires", exclusively on the France TV platform. A thirty-minute tribute to the LVMH teams and those of the IOC (International Olympic Committee) who worked to make this unprecedented partnership a success.

The viewer follows each step of the collaboration, including the famous lunch in December 2022 that brought together the LVMH management and the Olympic team at the Cheval Blanc, a mythical Parisian restaurant. "Obviously the choice of the Cheval Blanc was not innocent, it is one of the places from which you can see the Seine best. There was a challenge at this lunch: we wanted to be able to arrange the medals on trays designed by Louis Vuitton," says Hélène Freyss, LVMH's communications director. Although the idea was initially rejected by Thomas Bach, the head of the IOC, the sight of the famous leather box quickly changed his mind.