Stella McCartney's English brand is perfecting its retail experience. It has just announced that it is partnering with Sony to imagine new immersive and technological showcases.

To stand out in the retail world, the big houses are competing with ever more innovative ideas. At Stella McCartney, the focus has been on technology. The English designer unveiled in a press release the new storefronts of her eleven main flagships.

The silhouettes and products now take place alongside screens of different sizes, all from Sony's Bravia professional range. State-of-the-art technology that delivers superior image quality and no glare.