Despite what you may have heard, luxury shoppers are still interested in NFTs, metaverse spaces and the future of fashion — just maybe don’t use the term “NFT”, and keep the tech invisible.

These are among the key insights that LVMH’s Nelly Mensah has gleaned during her three years guiding its family of brands through experiments that span digital identities, virtual worlds and the next phase of the internet. Mensah joined Vogue Business’s Fashion Futures in New York City on 26 September, alongside speakers from J Crew, H&M, Rent the Runway, Vestiaire Collective, Adidas, Adore Me and more.